Chinese Managers Take Reins at TikTok Shop in US as Sales Miss Goal
TikTok’s parent company, has been replacing US-hired staff near Seattle with managers connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America. TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to $17.5 billion in transaction volume, but had to drastically lower…