PepsiCo bottler Varun Beverages opts to expand reach as competitors in soft-drinks market engage in price war
Varun Beverages Ltd (VBL) has chosen to fight the war of reach instead of pricing as competition stiffens in India’s soft drinks market. The PepsiCo bottler clocked a 30% year-on-year volume growth in the March quarter (Q1CY25), led by 15.5% organic growth in India and a deepening presence in overseas markets including South Africa and…