Spending ₹988 crore to earn ₹97 crore—20 years on, Cleartrip still has no flight plan
The high-gloss ad, released in mid-2024, was Cleartrip’s big push to grab mindshare in a crowded travel booking market. Over the last couple of years, the company has been trying to make a comeback with such promotions. But while it took a good swing, a look at the company’s FY24 financials, released a few months…