United Spirits is on a high after RCB’s IPL win, JP Morgan upgrade and UK FTA. Can it keep buzzing?
This week, the Bengaluru-headquartered company’s IPL team, Royal Challengers Bengaluru (RCB) clinched the title for the first time. The RCB-win isn’t just a brand-image amplifier for its Royal Challenge whisky. The team had earned ₹650 crore in revenue from sponsorship, royalty, licensing contracts, and Board of Control for Cricket in India (BCCI) central rights revenue…